NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, CANADA, AUSTRALIA, THE HONG KONG SPECIAL ADMINISTRATIVE REGION OF THE PEOPLE'S REPUBLIC OF CHINA, SOUTH AFRICA OR JAPAN OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL. OTHER RESTRICTIONS ARE APPLICABLE. PLEASE SEE THE IMPORTANT NOTICE AT THE END OF THE PRESS RELEASE. B2Holding ASA - First day of the Offering - applications from primary insiders and lock-up undertakings Oslo, 25 May 2016; B2Holding ASA, (B2Holding, ticker B2H). Reference is made to the stock exchange announcement 24 May 2016, regarding the launch of the initial public offering (the "Offering") of shares in B2Holding. The Offering Period commenced today. The net proceeds from the issue of new shares in the Offering will be used by B2Holding to inter alia acquire new debt portfolios and platforms in accordance with its growth strategy. B2Holding will on a quarterly basis announce its acquisitions. Single acquisitions exceeding 5% of the B2Holding's total assets and other acquisitions that are considered to have a significant effect on the price of the shares of B2Holding will be announced when required under the Continuing Obligation for companies listed on the Oslo Stock Exchange. The following primary insiders of B2Holding applied for Offer Shares at the commencement of the Offer Period: - Jens Harald Henriksen has applied for Offer Shares for a total amount of NOK 250,000; and - Rasmus Hansson has through his related party RMH Invest AS, applied for Offer Shares for a total amount of NOK 500,000. In addition to the primary insiders mentioned above, Stenshagen Invest AS, one of the largest shareholders of B2Holding, has applied for 1 million offer shares and Steel City AS has applied for 200,000 offer shares. Stenshagen Invest AS was until 19 May 2016 represented on the Board of Directors through Kjetil Garstad. Steel City AS is an entity controlled by Kjetil Garstad. As set out in the prospectus and except for shares offered in the Offering, B2Holding, the Company's Board of Directors, shareholders represented on the Board of Directors and the Selling Shareholders are subject to a 6 month lock-up period for the shares currently held by them. The lock-up period for members of the Company's management is 9 months. The lock-up agreements are subject to certain exceptions and may only be waived with the consent of the Joint Bookrunners. The prospectus is, subject to regulatory restrictions in certain jurisdictions, available at www.b2holding.no, www.abgsc.com, www.arcticsec.no and www.nordea.no/b2. Hard copies of the Prospectus may be obtained free of charge at the offices of B2Holding ASA at Stortingsgaten 22, N-0161 Oslo, Norway, or by contacting one of the Joint Bookrunners (defined below). ABG Sundal Collier ASA and Arctic Securities AS are acting as Joint Global Coordinators and Joint Bookrunners in the IPO, and Nordea Markets a part of Nordea Bank Norge ASA, is acting as Joint Bookrunner. Advokatfirmaet Thommessen AS is acting as legal advisor to the Company and Wikborg Rein & Co Advokatfirma DA is acting as legal advisor to the Joint Bookrunners. Investor relations and media contacts Olav Dalen Zahl, Chief Executive Officer, B2Holding ASA +47 909 86 386 J.Harald Henriksen, Chief Financial Officer, B2Holding ASA, +47 913 92 873 Erik Just Johnsen, Chief Group Controller, B2Holding ASA +47 415 77 055 About B2Holding ASA B2Holding is a leading European financial services provider which has specialized in the investment and workout of non-performing loans primarily from the banking sector as well as providing third party debt collection solutions on behalf of clients. In addition we draw upon our expertise in handling large amounts of customer data and offer credit information. The B2Holding strategy involves identifying the right portfolio investments, developing strong operational platforms and acquiring subsidiaries across Europe to establish a Pan-European player. B2Holding builds its business through the acquisition of servicing companies with strong segment positions, and the purchase of non-performing and partially performing debt portfolios. B2Holding is uniquely positioned for profitable growth with an experienced management and an outstanding track record. For further information, visit www.b2holding.no. IMPORTANT INFORMATION United States These materials may not be published, distributed or transmitted in the United States, Canada, Australia, the Hong Kong Special Administrative Region of the People's Republic of China, South Africa or Japan. These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities (the "Shares") of B2Holding ASA (the "Company") in the United States, Norway or any other jurisdiction. The Shares of the Company may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended (the "Securities Act"). The Shares of the Company have not been, and will not be, registered under the Securities Act. Any sale in the United States of the securities mentioned in this communication will be made solely to "qualified institutional buyers" as defined in Rule 144A under the Securities Act. European Economic Area Any offering of securities will be made by means of a prospectus to be published that may be obtained from the issuer or selling security holder, once published, and that will contain detailed information about the Company and its management, as well as financial statements. These materials are an advertisement and not a prospectus for the purposes of Directive 2003/71/EC, as amended (together with any applicable implementing measures in any Member State, the "Prospectus Directive"). Investors should not subscribe for any securities referred to in these materials except on the basis of information contained in the prospectus. In any EEA Member State other than Norway (from the time the prospectus has been approved by the Financial Supervisory Authority of Norway, in its capacity as the competent authority in Norway, and published in accordance with the Prospectus Directive as implemented in Norway) that has implemented the Prospectus Directive, this communication is only addressed to and is only directed at "qualified investors" in that Member State within the meaning of Article 2(1)(e) of the Prospectus Directive ("Qualified Investors"), i.e., only to investors to whom an offer of securities may be made without the requirement for the Company to publish a prospectus pursuant to Article 3 of the Prospectus Directive in such EEA Member State. United Kingdom In the United Kingdom, these materials are only being distributed to and are only directed at Qualified Investors who (i) are investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended) (the "Order") or (ii) are persons falling within Article 49(2)(a) to (d) of the Order (high net worth companies, unincorporated associations, etc.) (all such persons together being referred to as "Relevant Persons"). These materials are directed only at Relevant Persons and must not be acted on or relied on by persons who are not Relevant Persons. Any investment or investment activity to which this document relates is available only to Relevant Persons and will be engaged in only with Relevant Persons.