Today is a milestone in our company’s history as B2Holding ASA has changed its name to B2 Impact ASA. Changing the company name is a natural extension of our strategy that was approved by the Board of Directors on 25 January 2023. B2 Impact reflects the important role we play in the financial community. A key priority in the current strategy period, is to "operate as one" to underpin strategic, operational, commercial, financial, and cultural alignment across the Group. As B2 Impact, it will be clearer who we are and the value we create as a Group. The B2 Impact name and brand will be rolled out in all our core markets over the next 12 months and support our strategic goals to increase recognition across our markets and strengthen our internal culture and our commercial activities. As B2 Impact, we will continue to offer solutions to the challenges created by defaulted loans. We will provide liquidity to financial institutions, contributing to a healthier financial system. And we will impact the financial situation of our customers by offering sustainable solutions to handle their debt. B2 Impact will promote lasting financial improvement through transparent and ethical debt management. “I am very pleased to launch our new brand. This will create increased recognition of B2 Impact as a group across the markets where we operate. We strongly believe that a common brand will strengthen our corporate culture and our commercial activities. We also get the added value and synergies of building and supporting one common brand in our core markets”, said Erik just Johnsen, CEO of B2 Impact ASA. Please visit our new corporate website www.b2-impact.com and follow us on LinkedIn to learn more about us. B2 Impact – We build financial health.
